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Blogging.

We live it.

We breathe it.

We write blogs about blogging.  Ahem!

We write blogs about not blogging.

We blog the how-to and the why.

We blog the if and the then.

We blog the funny, the ironic and the sarcastic.

We blog the sad, the tragic, and the devastating.

We blog the journeys, the pathways, and the epiphanies.

We blog for money, attention, and fame.

We blog to connect and know we’re not alone.

We rant, vent, posit, and postulate.

We ponder, wonder, and extoll.

We link, sync, and hotspot … so we’re always able to blog.

We announce when we’re unplugging and going off-the-grid

Because we want it known we’ll be back … to blog.

We have blog parties, blog hops, and blog meet-n-greets

So, we can meet more people to blog to.

On those rare occasions when we have conversations with real people not behind a blog we ask, “Do you blog?” and offer up our blog address.

Experts/consultants are adamant that you’re not a serious *Insert your profession of choice here* if you don’t have a blog.

We put hours into planning ‘the right’ blog posts with attention-getting headlines and appealing graphics … because we take blogging seriously.

And after we blog …

We become the man behind-the-curtain checking Likes, views, and comments.

Search engine referrals are up and links are being clicked.

Blogging is a success!

But… is blogging its own reward?

What is the payoff?

Product moved?

New subscribers to the mailing list?

Increase in page views/daily blog visitors?

New friendships and collaborations?

More Likes?

More Follows?

 

What is blogging to you and how do you know if/when you’re successful at it?